WHITE’S MERCANTILE, also known as  “A general store for the modern tastemaker”  is the brainchild of singer-songwriter Holly Williams.  What began in 2013 as an attempt to fill a shopping void in Nashville, save an iconic old gas station, and revitalize the concept of a general store, has turned into a retail phenomenon boasting seven locations across the Southeast and more on the horizon. The store is named after Williams’ maternal grandparents, WARREN AND JUNE WHITE, who owned a mercantile in Mer Rouge, Louisiana, in the late 1800’s and has been hailed as, “impeccable…modern…always on point.”